NACDA 2026 Convention

2026 Exhibit Hall Survey Results

Key Takeaways

  1. 1

    14 of 16 respondents (87.5%) reported being Satisfied or Very Satisfied with the overall Exhibit Hall experience (Q1 had 1 skip).

  2. 2

    16 of 17 (94.1%) rated hall organization & management Excellent or Good, with 11 selecting Excellent.

  3. 3

    10 of 17 (58.8%) were satisfied with foot traffic, 3 were neutral, and 4 were dissatisfied.

  4. 4

    14 of 17 (82.4%) are Likely or Very Likely to exhibit again, including 9 who chose Very Likely; 0 selected Unlikely or Very Unlikely.

Executive Snapshot

Satisfied with Overall Experience
87.5%14/16
of 16 answered
Hall Organization Excellent or Good
94.1%16/17
Quality of Interactions Excellent or Good
82.4%14/17
Likely to Exhibit Again
82.4%14/17
Satisfied with Foot Traffic
58.8%10/17
Dissatisfied with Foot Traffic
23.5%4/17
Value for Money Excellent or Good
58.8%10/17
6 rated Average
Total Respondents
100.0%17/17
Completed surveys

Experience Ratings

Overall experience in the Exhibit Hall (Q1)

Very Satisfied6 · 37.5%
Satisfied8 · 50.0%
Neutral0 · 0.0%
Dissatisfied2 · 12.5%
Very Dissatisfied0 · 0.0%

Organization & management of the hall (Q2)

Excellent11 · 64.7%
Good5 · 29.4%
Average1 · 5.9%
Poor0 · 0.0%
Very Poor0 · 0.0%

Satisfaction with foot traffic to booth (Q3)

Very Satisfied2 · 11.8%
Satisfied8 · 47.1%
Neutral3 · 17.6%
Dissatisfied3 · 17.6%
Very Dissatisfied1 · 5.9%

Quality of interactions with attendees (Q5)

Excellent5 · 29.4%
Good9 · 52.9%
Average3 · 17.6%
Poor0 · 0.0%
Very Poor0 · 0.0%

Value & Return Intent

Likelihood of exhibiting again (Q8)

Very Likely9 · 52.9%
Likely5 · 29.4%
Neutral3 · 17.6%
Unlikely0 · 0.0%
Very Unlikely0 · 0.0%

Value for money (Q9)

Excellent3 · 17.6%
Good7 · 41.2%
Average6 · 35.3%
Poor0 · 0.0%
Very Poor1 · 5.9%

Primary Reasons for Exhibiting (Q4)

Select-all-that-apply. Percentages are out of 17 respondents.

Brand Exposure15 · 88.2%
Lead Generation15 · 88.2%
Networking12 · 70.6%
Product Launch3 · 17.6%
Market Research3 · 17.6%
Other0 · 0.0%

Raw Comments

Verbatim from the spreadsheet. Q6 answered 13, Q7 answered 12, Q10 answered 8. Sentiment column shown as recorded.

33 comments across 3 sections